TikTok drugstore makeup dupes that are insanely good

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Makeup TikTok has brought us many things, but most important to us has been the discovery of some of the best drugstore beauty dupes that come in at a fraction of the cost of high-end products that social media loves.

TikTok creators are doing the work trying to get us to buy viral products, but they’ve also helped us to find the best dupes that produce similar results without the high price tag.

In this article, we’ll take you through some of the best dupes for viral beauty products. From the best blow dryer of the moment to an affordable dupe for the best lip oils around, we’ve got you covered.

Here are the best drugstore makeup dupes from TikTok for luxury beauty lovers who want to start saving money.

Tarte Shape Tape Concealer dupe

e.l.f cosmetics is probably one of the most popular drugstore brands on TikTok, mainly because they are not shy about duping some of the most expensive products that people love.

One of the more popular dupes out there, which you may have already heard of, is the e.l.f camo concealer is a dupe for the Tarte Shape Tape Concealer. 

Shape Tape has been a popular concealer for years, and it’s a great product if you want a true full-face makeup look because it’s got really high coverage and super matte – it was also super dry, but let’s not dwell on that.

The elf concealer is basically everything you wanted from Tape Shape, but it doesn’t feel as drying on the skin. It has a similar effect in terms of coverage, but it doesn’t settle into fine lines and won’t start looking cakey straight away.

IT Cosmetics CC Cream dupe

Another ELF dupe is the ELF Camo CC Cream, which as you could probably tell by the name is a dupe for the IT Cosmetics CC Cream.

The IT Cosmetics CC Cream is one of the most popular bases because it helps to color correct any imperfections while giving a good medium coverage to make your skin look flawless.

The Elf Camo CC Cream literally gives the exact same effect! Especially when you use a drugstore makeup primer underneath to prep your skin first. You really can’t tell that much of a difference between the 2 products, both will make your skin look airbrushed and flawless without the feeling of having lots of makeup on your face.

So, save your bank account the expense and try this great alternative instead.

NARS Air Matte Blush dupe

The NARS Air Matte Blushes are a really great cream blush for people who don’t want a glowy, dewy look – something most other cream blushes offer. These blushes give a naturally matte look that stays put for the whole day without fading in color.

A great dupe for this product is the e.l.f. Putty Blushes, the texture is almost exactly the same with all the blurring properties that don’t highlight any texture, pores, or blemishes.

NARS Radiant Creamy Concealer dupe

One of our favorite concealers of all time is the NARS Creamy Concealer, it’s so good at covering up dark circles and imperfections without looking dry and cakey.

The dupe we have for this product is the Maybelline Fit Me Concealer, a product that’s been around for a long time, we just never realized how close it was to the famous NARS product.

If you want a concealer that you can use on your dark circles, blemishes, and redness – this is the one for you. It’s got a perfect natural finish that’s not too matte or too dewy so it works all over the face. It’s great for dry skin and feels just like luxury products do on the skin without the hefty price tag — it’s a perfect dupe!

Charlotte Tilbury Airbrush Flawless Finish Powder dupe

Charlotte Tilbury is a brand that can be quite hard to find dupes for, mainly because these products make your skin look flawless, something that is hard to come by in more affordable products.

But, good news, we found the No7 Lift and Luminate Powder, which comes in at almost half the price of the CT powder. The powder is very similar to the Airbrush Flawless Finish powder in the way that it delivers an airbrushed, smooth, and flawless finish to the skin.

It helps to mattify the skin but at the same time completely blurs out any texture and imperfections, it literally makes it look like you’ve got a beauty filter on your face!

Fenty Beauty Gloss Bomb dupe

We are big fans of Fenty Beauty’s gloss bomb shades here, you could say they are the perfect lip gloss formula – super glossy and shimmery, but not sticky in the slightest.

The Maybelline Lifter Gloss is almost an exact dupe for these glosses. The drugstore product contains hyaluronic acid to hydrate the lips, has the same pearl pigments for effortless shimmer, and a great range of colors to suit every skin tone.

Maybelline’s lifter gloss range is popular in its own right, but is a great dupe for the Fenty glosses for a fraction of the price. Pick them up from Ulta Beauty or Target and you’ll never want to buy the same product from a luxury beauty brand again.

Glossier Brow Flick dupe

Glossier’s Brow Flick is an eyebrow product that is similar to an eyeliner pen rather than your usual eyebrow pencil. It helps you to draw super precise hairs for a natural look. Like other Glossier dupes out there, it’s easy to find very similar products at the drugstore.

There aren’t too many brow pens on the market, but the NYX Lift and Snatch Brow Tint Pen is an extremely good dupe. It’s got a super skinny pen that makes it perfect for drawing on realistic-looking brow hairs and the formula is very pigmented and doesn’t bleed around the edges. It’s pretty much exactly the same product, just as the TikTok users have been saying. 

KVD Beauty Good Apple Skin Perfecting Foundation Balm dupe

If you want a super full coverage foundation that doesn’t dry your face out or look too matte, the KVD Good Apple Foundation is such a good option. It’s a thick balm formula that goes a really long way and covers pretty much everything.

Even though it’s a thick formula, it doesn’t feel heavy on the skin which is great, but it does look quite glowy throughout the day so you may need to carry a powder around with you if you have oily skin.

If you’re looking for a dupe, we’d recommend the Milani Cream to Powder Foundation. It’s a really good alternative, we actually think we prefer this to the KVD foundation. It’s a similar cream formula that does a great job at covering up any imperfections, but the best thing about this is that it sets down to a powder finish.

Anastasia Beverly Hills Brow Freeze dupe

The Anastasia Beverly Hills Brow Freeze is a soap brow-type product that you use with a spoolie to keep your eyebrows pushed up and bushy all day long. If you want a dupe of this go for the NYX The Brow Glue – which is the best dupe for any soap brow product we’ve tried.

We like the NYX Brow Glue so much because it’s so easy to use, you don’t need an additional spoolie or anything as the brush is already built in for you. You apply it like you would any other brow gel, but it has the hold of soap and really keeps your brows in place – it’s so good.

You can also try the newer ELF Brow Freeze which is pretty much identical to the Anastasia Beverly Hills product, it just can be annoying to carry around the pot and applicator separately. 

Clinique’s Almost Lipstick Black Honey Dupe

For the no makeup days when you want to still look like you’ve made a bit of an effort, Clinique’s Black Honey is the perfect shade to wear on your lips. It gives your lips a natural flush without being too glossy or thick, the only problem is that it’s kind of expensive.

If you want a similar color at a smaller price tag, try the e.l.f Hydrating Core Lip Shine, it has a similar natural finish but with extra hydrating active ingredient additions to make it more comfortable on the lips. Specifically, try the shade Ecstatic, it’s super similar to the tone of Black Honey.

Charlotte Tilbury Flawless Filter Dupe

As far as viral makeup products go, this has to be one of the most well known. But you don’t need to spend the money on the Charlotte Tilbury Flawless Filter when you could just as easily get a drugstore dupe.

The elf halo glow liquid filter is a great base product that smoothes out the skin, blurs imperfections, and adds the perfect amount of radiance to the skin. It has a large shade range that has a color for pretty much everyone, and it’s an almost exact Charlotte Tilbury dupe. You won’t catch us spending over $40 on the CT version again.

Dior Addict Lip Glow Oils Dupe

It’s crazy to think that just a couple of years ago, none of us owned a lip oil. Now, it seems to be one of those beauty products that none of us can live without — and that’s all thanks to the Dior Addict Lip Glow Oils.

A glossier version of a lip balm with all the same skincare benefits, there is a lot to choose from when it comes to lip oil dupes (we even wrote a whole article about our favorites). You have the Clarins lip comfort oil, which is just as popular but still slightly too expensive.

If we had to pick just one dupe from the drugstore, it would be the Beauty Pie Wondergloss Collagen Lip Oil. These are so comfortable on the lips, ultra-hydrating, and don’t feel sticky at all.

Dyson Airwrap Dupes

Everyone wants a Dyson Airwrap, the issue is that not everyone has $100s to spend on heated hair tools. The closest dupe is the Revlon One-Step Volumizer Hair Dryer.

Now, this product doesn’t make up for all the different functions you get with the Dyson Airwap but is great at making it look like you’ve got a professional blow-out at a great value.

Drunk Elephant Virgin Marula Oil Dupe

Usually, skin care can be a bit of a risky thing to dupe. It’s not as easy as it is when duping a makeup product, there are a lot of ingredients and formulations that go into making skin care dupes.

But, the Drunk Elephant Virgin Marula Oil is something that we feel pretty confident duping — and for good reason, it’s quite a simple product. We’d recommend The Ordinary 100% Cold Pressed Virgin Marula Oil, it’s pretty much the same thing and offers all the same results.

Milk Hydro Grip Dupe

Want to give your makeup 16-hour wear? Of course, you do! A lot of people love the Milk Hydro Grip primer for acting like glue to your makeup, ensuring that everything stays exactly in place for as long as you need it.

But, surprise surprise we’ve got another e.l.f dupe on our hands. The elf jelly pop dew primer is supposedly the exact same thing. It helps to keep your makeup in place and look flawless all day long!

Dior Backstage Rosy Glow Blush Dupe

Another one of those high-end makeup products that is hard to ignore as you’re scrolling through TikTok is the Dior Backstage Rosy Glow Blush, the perfect cotton candy pink shade that seems to suit everyone.

However, the price tag can be a bit off-putting. Instead try the Kylie Cosmetics pressed blush powder in winter kissed, or the Beauty Pie Supercheek Matte Vitamin Powder Blush in the shade Electric Valentine. Both have the same cool-toned undertone and light pink finish that will look exactly the same as Dior.

NARS Light Reflecting Foundation Dupe

The last of the popular products in the beauty industry that we’re here to dupe is the NARS Light Reflecting Foundation, a gorgeous lightweight foundation that makes your skin look super radiant.

If you’re a fan of this product but want a cheaper alternative, try the Maybelline Super Stay 24H Skin Tint + Vitamin C. It’s packed with hyaluronic acid and collagen to hydrate and plump up your skin and has the same radiant finish as you’d get with the NARS foundation.

So save your money and buy these dupes instead, you won’t be disappointed!

What are the best makeup dupes that you’ve found recently?