Volumes of Beauty

| Budget beauty, makeup, skincare & hair

Connect

Makeup ·

The best drugstore brow gels under £10

This post may contain affiliate links, which means I receive a small commission if you make a purchase (at no cost to you!)

I’m going to be sharing all of the best drugstore brow gels that all cost under £10 – these are my top picks for a brow routine on a budget!

Today I’m going to be talking about one of my favourite beauty topics, brows!

Your eyebrows frame your face and can make all the difference to any makeup look, so I like to make sure that they are looking as good as possible.

As a brow obsessive, who loves finding great products from the drugstore, I have amassed quite the collection of budget brow products from the drugstore, and I just have to share them with you!

I love shopping for makeup at the drugstore, especially since so many drugstore brands are seriously upping their game. From shopping for the best drugstore setting sprays, to brow gels, you can easily find your next must-have product on the shelve of your local drugstore.

I’ll be taking you through some of the best eyebrow gels that I promise will keep your brows in place all day.

If you’d like to know more about soap brows, I have a post on it! You can find the post here and I go over my favourite products to use, as well as a step-by-step tutorial on how I do soap brows myself – it’s super easy!

Back to todays post!

I have included a mix of clear brow gels and tinted eyebrow gels, so whatever look you’re going for, I’ve got the perfect product for you.

Keep on reading if you want to hear about the best drugstore brow gels, or you can navigate to specific products using the contents table below!

Contents hide
1 L’Oreal Paris Brow Artist Plumper /£7.99
2 e.l.f. Wow Brow Gel / £4.50
3 NYX The Brow Glue / £6.50
4 Essence Make Me Brow Eyebrow Gel Mascara / £2.50
5 Rimmel Wonder’full 24HR Brow Mascara / £7.99
6 Makeup Revolution Brow Gel / £5.00

L’Oreal Paris Brow Artist Plumper /£7.99

If you’re going for a minimal makeup look and want natural-looking eyebrows but still slightly filled in – this is the kind of product you want.

A tinted brow gel like this gives your brows some colour and shape in just a few swipes.

This one from L’Oreal is one of my favourites and is my go-to for when I quickly want to throw on some colour to my brows.

Buy from Superdrug
Buy from Boots
Buy from Look Fantastic

e.l.f. Wow Brow Gel / £4.50

I’ve mentioned this before in my Glossier dupes post, and I’ll say it again – this is the better version of Glossier Boy Brow.

I can’t believe how good this is for a product that only costs £4.50 – it keeps my brows in place and makes them look super thick and bushy.

What I like so much about this is that it’s quite a dry formula, which sounds like a bad thing but actually makes for a great brow gel because it doesn’t just slip over the brows, it really grips onto the hairs and amps them up.

Buy from Target
Buy from walmart
Buy from ulta

NYX The Brow Glue / £6.50

If you want to have a go at the soap brows trend, without actually using soap – this is the next best option.

The NYX Brow Glue is a thick and gloopy gel that gives you the laminated brows effect, allowing you to really stick your eyebrows up and keep them there all day.

It’s not as effective as soap brows as it’s a mix between a balm and a gel, but it’s definitely the next best thing!

Buy from Beauty Bay
Buy from Boots
Buy from ulta

Essence Make Me Brow Eyebrow Gel Mascara / £2.50

You can’t get more budget than £2.50 for a brow gel, but this product from essence performs just the same as products that cost £20 and upwards.

It’s another tinted eyebrow gel that also has filling fibres in it so that not only does it add some colour, but also adds extra volume and hair that might not have been there before so it’s a great product if you have thinner or sparse eyebrows.

Buy from Ulta US
Buy from Just My Look UK
buy at target

Rimmel Wonder’full 24HR Brow Mascara / £7.99

I’m pretty sure that this was one of the first drugstore brow gels that made me switch from using Boy Brow – which I originally thought was the best brow gel ever.

The Wonder’full 24HR Brow Mascara in particular made me realise that you can get the exact same product on a budget.

Like a lot of my favourite brow gels, this is a product that has the added fibres that cling onto your brow hairs and adds volume and thickness.

This one works super well and, like Boy Brow, it has a super small brush tip so that you can really precisely apply it to your brows to make them look perfect.

Buy from Walmart US
Buy from Feel Unique
Buy from Boots

Makeup Revolution Brow Gel / £5.00

Makeup Revolution is one of my go-to drugstore brands because I’ve never been let down by one of their products.

Their brow products in particular are great dupes for the likes of Anastasia Beverly Hills and Benefit – like their brow gel that’s super similar to the Dipbrow Gel.

This has got enough pigment that it adds a good wash of colour to the brows, making them appear that they’re filled in.

It also isn’t too thin and slippy that you have to be careful not to make a mess when applying.

Buy from Makeup Revolution US
Buy from Beauty Bay
What are your favourite brow gels, let me know in the comments!

Subscribe to the Newsletter

You’ll Also Love

date night beauty productsElevate Your Date Night Beauty With The Perfect Makeup Look
skincare product from drunk elephant11 Drunk Elephant Dupes That Will Save You Money
best drugstore concealers for oily skinThese Are The 10 Best Drugstore Concealer For Oily Skin Picks

Reader Interactions

Comments

  10. Sophie says

    I haven’t actually used a brow gel in a while, I’m not blessed with a strong brow so the majority of mine are pencil most of the time and don’t need a lot to stay in place. I used to use that L’Oreal one years ago though, I need to give the elf one a go, it sounds great for the price!

  12. Lizzy says

    I am one of those people who don’t really pay attention to my brows. You’ve taught me A LOT with this post. Thank you, Molly! It’s great that these are competitive with the prestige brands and less expensive at that!

    http://lizzyslatest.com/

  13. Milli Davison says

    I picked up that NYX brow gel this week, I haven’t tried it out yet but I’m so excited too now! I really want to perfect the laminated brow trend but my brow hairs are stubborn and don’t want to do what I want them too! I hope this works out for me haha! Milli x – http://millidavison.co.uk/

  16. Eileen says

    This is such a timely post for me! I’ve been looking for some brow gels but haven’t been wanting to spend the $$$. I saw the essesnce once the other day in the store, so I think I’ll give it a try!

    Eileen | yesmissy.com

    • volumesofbeauty says

      I really like it! However, you can easily find dupes for a fraction of the price at the drugstore – the ELF Wow Brow in particular is an almost exact dupe!

  24. Deasy says

    This came at such a timely time! I recently just started getting into brow gels (was a pencil person before) and I’m in love! But my current one costed nearly $20 for not much product, so I was hoping for a more affordable alternative. Will have to keep these in mind for when I run out 🙂

    http://bloomingsuitcase.com

  26. Naya says

    I am very curious to try that new Nyx eyebrow gel, if it can really keep my brows in place, that will be amazing! I have tried the Got2B one and unfortunately it was soooo time consuming (and not really effective on my brows). Thanks for sharing these with us xx

    Naya
    http://www.nayatilly.com

Copyright © 2025 Volumes of Beauty · Theme by 17th Avenue